Marketing Collaborations

The marketing collaboration funding program is flexible so that businesses can pursue a marketing opportunity that meets their needs. Collaboration is essential and this program requires the participation of three eligible businesses. The Love My Business Marketing and Program Coordinator will help administer the marketing collaboration with a budget of $500 per participating business.


Direct Mail Campaign

The Love My Business Marketing and Program Coordinator is seeking businesses who are interested in exploring direct mail (i.e. advertisements sent through Canada Post to specific neighbourhoods). We would feature multiple businesses per post card.

Get in touch with if this opportunity interests you!



Social Media Campaigns

Work with at least two other businesses to promote your businesses through a social media campaign (either using an Influencer or a Content Creator).

If you need support, we can lead this initiative!  We can take the lead in setting up this collaborative social media campaign. Let us know if you already have an influencer/content creator that you would like to work with.

Get in touch by reaching out to


Work with at least two other businesses and we can purchase digital or print advertising as a group.

Note: There are some limitations around digital advertising. Currently, we are not able to facilitate Facebook or Google ads. 


Other ideas and initiatives are also encouraged! Please reach out and we can explore a collaborative marketing idea!



Applicants must meet the following application criteria: 

  • The business is located in suburban Kitchener, as identified by the Love My Business Area Map. Note that businesses outside of the Love My Business area may refer to the My Main Street Program for other opportunities.
  • The business must collaborate with two other suburban Kitchener businesses who also meet these eligibility requirements.
  • The business was required to close or reduce capacity during 2021 or 2022 COVID-19 Provincial restrictions.
  • The business provides in-person services at a bricks and mortar location.
  • The business has a City of Kitchener business license, if required to have one.

For complete details on eligibility, please review the Love My Business Program Overview.